During the process of collaborating with the Nordic companies and the designers, their desire and caution for Chinese market and resource are obvious. Their caution comes from trust and cultural differences which need time to adapt, like a newborn baby's desire and sensitive for light; and in China, whether the designers, entrepreneurs or other peers, who are looking for an right time and opportunity, are hoping to learn and practice concrete methods, as well as experience and knowledge. So, we hope to be a bridge between Sweden and China, to improve communication efficiency, reduce communication costs, so that the "New Silk Road" extends to northern Europe.

在与北欧的公司与设计师的交往过程中，他们对中国的市场与资源的渴望与谨慎是很明显的，谨慎来源于他们需要的信任与文化差异适应的时间，就像初生的婴儿对光的渴望与敏感；而国内的无论是设计师、企业家还是其他同行，则是在寻找一个时机与机会，希望学习到的是经验与实在可用的方法，还有亲身体验和体会。于是我们希望能作为一座桥梁，提高沟通效率，减少沟通成本，让“新丝绸之路”延伸到北欧。

In fact we are both strange and familiar to northern Europe, the strange part is that we still can't tell the difference between Sweden and Switzerland, the familiar part is that many known brands and famous design masters are actually from northern Europe, such as IKEA, Volvo, Saab, ABB, SKF, H&M, Nobel award and so on; and also the designer of the Sydney Opera House Joslash Utzon. The famous 'The Chair' designer Hans Wegner, and Finland national treasure design masters Alvar Aalto etc.

It is because the Nordic people are naturally low-key, if you want to absorb nutrients from the fertile soil or grow together, it is not enough to just look and listen, you need to put yourselves in communication and interaction, learn from the mentor organized and targeted, and also learn from peers. These are the purposes of Nordic Innovation journey.

Last Nordic Design Journey has created great response, the new one is coming.

对北欧其实是陌生又熟悉的，陌生得还分不清瑞典和瑞士的区别，熟悉的是我们熟知的很多品牌和著名的设计大师其实都来自北欧，宜家家居、沃尔沃汽车、萨博、ABB、SKF轴承、诺贝尔奖、H&M等；悉尼歌剧院的设计师约恩•乌松，中国椅设计之父汉斯•瓦格，芬兰国宝级设计大师阿尔瓦•阿尔托等等。

正是由于北欧人民他过于低调，如果想从这片沃土吸取养分或者共同成长，只看光听都是不够的，还需要设身处地的交流与互动，有组织、有针对性地与当地的导师学习、与同行切磋，这也是北欧创新之旅的目的所在。

第一期的北欧设计之旅反响热烈，新的一期已经开始预热。

The business opportunities in China and rise of China is making the whole of Europe unable to control themselves. How to have better communication and cooperation with Chinese partners, trust each other more? How to make the design with less country borders; make the business easier to do? The first step is the key. So, we are planning to take the Nordic people to experience the real China, take the first step to enter the Chinese market.

中国的商机和中国的崛起，让整个欧洲都按捺不住。如何更好的与中国伙伴交流与合作，彼此更信赖对方？如何让设计更无国界，生意更好做？迈出第一步是关键。所以，我们正筹划带北欧人民去亲身体验真实的中国，迈出进军中国市场的第一步。

Under Planning 筹划中